October 27, 2021

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Lord Hobo Brewing Enterprise – VP Advertising – Brewbound.com Craft Beer Task Listing

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Lord Hobo Brewing Enterprise

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About Lord Hobo Brewing Organization

Lord Hobo Brewing Corporation (LHBCo), managed by long-time industry veterans, is the fastest increasing regional brewery in the place. Our portfolio of beers, which include Boomsauce, Glorious, and Hobo Existence are client favorites and made to win the favor of on and off-premise retail accounts.

If your abilities, experience, and vocation aspirations match the possibility explained beneath, we glimpse ahead to meeting you! 

VP of Advertising and marketing

The Lord Hobo Brewing Corporation VP of Internet marketing is the custodian for our increasing portfolio of brand names. They guide the enhancement of our brand’s id, positioning, communications strategy, and programming at all levels of activation all over all the promoting channels. They lead the company’s marketing crew, develop limited to prolonged-phrase initiatives to meet up with business targets. They are an modern and tactical thinker who know how to leverage marketing and advertising to push progress. They can and will get the job done across departments to make sure the successful orchestration of each and every year’s business prepare and the Company’s long-expression ideas. They know their career is to create our brand’s fairness, generate income velocity, and they welcome the problem of progress that comes with this purpose.

Key Responsibilities & Tasks

  • Has knowledge in establishing manufacturer positioning by comprehending the client and competitor landscape, identifying our main consumer targets and their obtaining procedures, and developing actionable insights into individuals people
  • Foremost the progress and execution of the annual brand plan, like budgets, timing, solutions, pricing, promo, functions, plans, metrics, and over-all system
  • Effectively develops promoting designs, procedures, and methods in every of our marketplaces, which includes new marketplaces, and oversees the execution of all those budgets in each of those wholesale markets
  • Establishing and overseeing the execution of an evolving advertising and marketing approach that improves brand/SKU awareness, across a increasing product portfolio
  • Liable for building a advertising and marketing approach from social media to POS, to retail footprint – every thing must communicate a cohesive, strategic, building information
  • Knows how to generate plans all-around both of those On and Off-premise campaigns and how to tie individuals again to an general narrative woven by way of other channels
  • Guide the advertising and marketing team to produce exclusive, memorable, successful on-model materials for all packaging, point-of-sale, and other marketing resources and communications
  • Dependable for analyzing facts to generate actionable insights that will positively effects product sales progress and bottom-line earnings
  • Oversee our electronic group and digital strategy (social, e-commerce, e mail advertising and marketing, etcetera.), to align execution to extended-time period enterprise and brand aims
  • Has orchestrated advertising and marketing strategies (digital, DTC, and trade) and analyzed performance of these campaigns – appreciates the change among productive push vs pull strategies and when to leverage individuals – or when to weave them together to build a more powerful campaign 
  • Harness the Company’s raving enthusiast lifestyle and know how to combine them into the advertising and marketing programs
  • Understands the power of PR and appreciates how and when to leverage the push
  • Understands, leverages the electricity of our retail companies to build deeper client interactions with the manufacturer
  • Evaluate and make strategic small business, neighborhood, and company partnerships and/or sponsorship
  • Create, groom, and examine, the internet marketing office, though recommending and executing variations as demanded for ongoing extended-time period progress

Least Necessities

  • Bachelor’s and/or Master’s diploma in related field or equal required
  • 10+ several years of expert expertise, which include management roles in manufacturer-marketing and advertising, and encounter in important inventive roles
  • Working experience top a Customer Packaged Merchandise (CPG) marketing purpose required – beverage experience preferred 
  • Favored expertise in major the enhancement of beer and liquor / spirit brands
  • Sturdy information of the craft beverage market, channels, functions, and merchandise pricing
  • Tested observe record of effective manufacturer generation and R&D oversight
  • Means to effectively take care of and interpret income info and corporation P&Ls
  • Experience establishing and taking care of a departmental budget
  • Tested ability to get the job done with distributor networks and national chain accounts
  • Established ability to take care of and increase exterior agency partnerships
  • Understanding and/or working experience with imaginative merchandising and merchandise portfolio improvement
  • Sturdy, shown professional and understanding of profitable electronic promoting, social / viral advertising and marketing media (Instagram, YouTube, TikTok, Fb, Twitter, Snapchat, and so forth.), Search engine optimisation, CRM program, website analytics, internet layout, and bundle/POS design and style
  • Excellent verbal and prepared conversation skills

Attributes

  • Strategic mentality: major photo thinkers – is aware of what the models need now and what they will need in five years and how to get there 
  • In tune with brand name perception / model growth and manufacturer narrative and how to build those people with the buyer in mind 
  • Capability to instruct, build a expanding group
  • Ready to have enjoyment with makes and acquire strong on-brand name attributes that are carried by means of and reflects the Company’s and the Consumer’s perception of the brand names
  • Collaborator, communicator, and powerful staff leader 
  • Trustworthy and respectful 
  • Repeatedly seeks self-advancement
  • Comfortable in a speedy-paced environment         
  • Comfy less than tension

Reporting structure

  • Experiences instantly to the CEO
  • As a member of the Administration Group, functions intently with all other associates
  • Oversees and manages the Internet marketing workforce
  • Functions with important relationships and connections with top rated distributors, distributors, and suppliers

Payment: Our overall compensation bundle incorporates a competitive foundation salary, reward method, paid holiday and sick time, a 401K system, a sturdy health insurance coverage deal, a generous beer price reduction, and a lot a lot more.

How to utilize: If you are ready to be part of the LHBCo staff, electronic mail your resume and a cover letter to [email protected]

Lord Hobo Brewing Business is proud to be an equivalent option employer.

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