October 30, 2020

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Written content Marketing and advertising Platform SEMrush Acquires PR Tech Firm Prowly

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SEMrush, a top on the internet visibility management and content material promoting SaaS platform, has further more expanded its ecosystem with the acquisition of a 100% stake in rapid-expanding community relations SaaS startup Prowly.com. Prowly’s previous traders include things like IQ Partners, World wide web Ventures (an MCI Cash subsidiary), and on the internet internet marketing company Bluerank.

Warsaw-centered Prowly has enabled firms of all measurements to publish a lot more than 75,000 stories to day, presenting access to a media databases of around 1 million journalists and influencers, CRM performance, custom made-customized on line newsrooms, e-mail campaigns, and subtle PR analytics. Prowly is dependable by world wide brand names and has a single of the optimum rankings for digital PR vendors on G2 and Capterra computer software evaluation web sites.

At the moment, Prowly is income move breakeven at over US$ 1 million in yearly recurring income (ARR). Calendar year more than 12 months ARR development is in the triple digits, with the vast majority of new revenue coming from the US and Western Europe.

SEMrush Chief Technique Officer Eugene Levin commented, “We had Prowly on our radar for various yrs, and when we noticed that they could produce international traction, we made the decision to make an offer you. The Prowly staff has demonstrated potent execution so much and we are fired up to assistance them keep on scaling globally. At a time when firms are having difficulties to split by means of the noise and in-person meetings are almost never achievable, digital PR platforms like Prowly convey much more value than ever. Integrations with SEMrush can help Prowly buyers realize the Seo price of their PR routines. Even more, we hope to incorporate SEMrush content material internet marketing applications to Prowly, giving users increased PR measurement capabilities and the means to understand their general brand well being on the internet.”

Prowly CEO and cofounder Joana Drabent added, “Over the past yr we’ve experienced an possibility to fulfill the awesome workforce behind SEMrush and study the story of their results, which inspires us at Prowly and which we’re now a part of. Many thanks to the systems presented by SEMrush in the industry of aggressive intelligence, we can provide the PR industry with a totally new and new standpoint on PR measurement.”

Prowly will go on to function as a stand-alone model, but it will also be tightly integrated into the SEMrush ecosystem, benefitting from SEMrush’s extensive data property. Prowly’s CEO Joanna Drabent and CPO Sebastian Przyborowski will go on in their existing roles.

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