May 18, 2022

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The Northman poster without movie title goes viral. Marketing stunt divides Twitter

3 min read

What is a movie without a poster? Similarly, what is a poster without the title of the movie? Meaningless, right?

But… Seems like Hollywood is trying to add sense to this weird concept.

The posters of a Hollywood film, The Northman, are all over the subways of New York but with the most crucial info missing: the very title of the movie. Instead of the title, the poster says, “Conquer your fate.”

thenorthman-647_040622125510.jpgThe poster of The Northman without the title. Photo: Twitter

But who on earth forgets to put the title of the movie on a movie poster?! Everyone on Twitter wants to know the answer to this question.

If you are thinking the same and are about to Google the movie (it’s called The Northman, like we said earlier) and the poster, then congratulations, you have successfully fallen for their marketing strategy.

A PUBLICITY STUNT IT IS

The title has been deliberately removed from the poster. This is nothing but a genius marketing stunt.

After removing the title from the poster, the whole internet is talking about the movie in some way or the other. Some are Googling the movie, while the rest are searching for it on social media. And like this, everyone knows about the movie through social media and word of mouth.

Well, some Twitter users have also cracked this code.

BUT HOW CAN TWITTER KEEP CALM, RIGHT?

Twitter is divided on this nameless film poster. Some are calling it a genius marketing plan, while others are simply meme-ing it.

Whenever any XYZ incident takes place, memers have a field day. Twitter is loaded with memes on the poster and some are quite hilarious.

Many are editing the poster and adding any random name to it.

ABOUT THE FILM

With a star-studded cast, Robert Eggers’s The Northman will be released on April 22 in the US. Starring Alexander Skarsgård, Nicole Kidman, Claes Bang, Anya Taylor-Joy, Ethan Hawke, Björk, and Willem Dafoe, the film is a historical epic.

The story of the film revolves around a young Viking prince, who is on a quest to avenge the death of his father and he wants to reclaim the throne. The prince’s uncle brutally murdered his father and also kidnapped his mother.

If this sounds interesting to you, here’s the trailer of The Northman.

Just out of curiosity… what would you have added in the poster?

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